Who Is Jane? The Heartbeat Behind Jane Hospitality

The small things aren’t small at all.

That phrase has followed me for years, long before I knew it would become the heartbeat of Jane Hospitality. I’ve always been drawn to the moments that seem small but actually mean everything.

So who is Jane, anyway?

Jane Goodall Think Different ad, with me for over 20 years.

At first, Jane was simply a name. I called my company Jane Hotel Group, a nod to my family, where “Jane” is my middle name and appears across generations of women in my family. It was also a tribute to one of my lifelong heroes, Jane Goodall. A framed copy of her Think Different campaign has hung in every office I’ve had for more than 20 years. Her work was radical in impact yet understated in style. She earned respect without demanding it, persisted when people doubted her, and stayed present in the places that mattered most.

Over time, Jane became more than a name. She became a stand-in for all the unrecognized women—the “Jane Does” of hospitality—those frontline workers who go above and beyond every single day, not for applause, but because they care.

They notice. They remember. They stay.

• She’s the front desk clerk who remembers your name and asks how your meeting went.

• The nurse who notices you’re cold before you say a word and tucks a warmed blanket around your shoulders.

• The neighbor who pulls your trash bins up to the garage before the storm hits.

• The friend who shows up with soup and quiet company when you don’t know how to ask.

• The grandmother who keeps your favorite cookies in the jar because she knows you’ll look for them first.

Jane became a question: What would she notice? What would she ask?

One day the answer came to me clearly:

Jane would ask, “Does it feel like love?”

That question shifted everything. It’s the lens I now bring to every project, whether I’m walking a hotel site or imagining a senior hospitality space. It’s not about sentimentality—it’s about presence, dignity, and the deep human need to be seen.

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Why Senior Hospitality

My interest in senior hospitality began years ago, when I was helping find a care home for my WWII-veteran grandmother. We couldn’t find a place that felt like a home instead of an institution. Later, through my work and volunteer time in nursing homes and assisted living facilities, I realized that gap wasn’t rare—it was the norm.

It became personal in another way, too. I lived with Crohn’s disease for more than five years and was hospitalized multiple times. At my sickest, I truly thought I might die. That experience gave me a visceral understanding of what it means to be seriously ill or near the end of life, and how even in those moments, presence can change everything. It taught me how much comfort and recognition people crave in those final chapters.

I believe those chapters shouldn’t be lonely or stripped of joy. They can be rich with presence, acceptance, and care that feels like love.

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From Jane Hotel Group to Jane Hospitality

Under the name Jane Hotel Group, I pursued several hotel projects. Some I walked away from; others I was outbid on. But each one clarified what I wanted this company to stand for. I kept getting called to senior hospitality, and I saw the incredible overlap between that work and boutique hotels—two industries deeply rooted in human connection.

When the vision expanded to include both, the name had to grow too. Jane Hospitality now holds both verticals, united by the same soul:

• We create places that feel like someone’s been waiting for you.

• Our spaces are warm, thoughtful, and emotionally intelligent.

• Our teams are trained not just to serve, but to notice and respond.

• Our operations are built on the quiet intelligence of those who’ve done this work before us, without spotlight or applause.

  
  

We’re not just rethinking care. We’re restoring hospitality to its roots, where the small things are never small.

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Jane Hospitality is creating the next generation of boutique hotels and senior living homes — places where care isn’t a program, it’s a presence. Our projects are in planning and development, and we’re actively seeking partners who share our belief that the small things change everything. If you’re ready to create spaces that feel like love, let’s talk.